The past decade saw the rise of drag-and-drop builders and pre-made themes. Platforms like WordPress, Wix, and Shopify made it easy for anyone to build a decent-looking site overnight. But that convenience has a downside: everyone’s websites now look the same.
Thousands of businesses use the same templates, often even with the same layout, font pairings, and call-to-action sections. Consumers notice. In a crowded market, similarity kills trust — and when your site looks like everyone else’s, potential clients subconsciously assume you’re “just another brand.”
A custom website, on the other hand, lets your business breathe its own personality. It’s tailored to your brand language, your goals, and your customer journey. In an era where attention is the most expensive currency, uniqueness pays dividends.